After the end of Meta fundraising: get to know bcause as an alternative

No more fundraising via Instagram and Facebook: only until 1 July 2024 can users and creators use the Meta tool to collect donations for non-profit organisations. Meta's decision, which was announced by the group without a clear indication of the reasons, has caused resentment, especially among NGOs. They had been using the tool for years to collect donations for their work via social media. But Meta fundraising also offered private users and content creators a simple and effective way to get involved together with their own community.

The good news: with bcause, we offer you a cheap and uncomplicated way to continue to effectively mobilise donations via social media even after the end of Meta fundraising.

Infobox: This is bcause

bcause was founded in Berlin in 2021 by Felix Oldenburg, Nicole Weyde, Susanna Krüger, and Sven Tantau. Our digital platform makes it possible for private individuals, public figures and companies to establish their own foundation within a few minutes and without legal effort. Through this, they can support organisations of their choice in a publicly visible way and easily invite their network to participate.

Your bcause Foundation as an alternative to the Meta Fundraising Tool

Similar to the fundraising tool from Meta, we offer you a simple infrastructure with a bcause Foundation, through which you can support the non-profit organisations of your choice together with your community. Your foundation is set up in a few minutes and works like an individualised donation form that you can name after yourself (or e.g. also your social media account) and to which you can add the organisations you want to advocate for via drag and drop. After you have configured your foundation with a few pictures and texts individually and assigned an individual URL, you can easily share the link with your community during your next fundraising campaign. Interested parties can access the link and use a simple flow to not only process their donation quickly and easily, but also decide whether they would like to write a comment about it. In this way, the voice of your community members also finds its place in your foundation.

From individual fundraising campaigns to long-term engagement: bcause offers you these advantages

In contrast to the Meta fundraising tool, with your own foundation you can not only fundraise for individual organisations and projects, but gather donations for several organisations at once. You can swap or add organisations that you select for promotion via your foundation at any time.

In addition, your foundation does not only depict individual fundraising campaigns, but shows what has already been achieved overall by you and your community.

By integrating your donation link into all your channels (website, email footer, blog, LinkedIn, YouTube, TikTok etc.) you have the opportunity to share your commitment beyond the borders of Instagram and Facebook and invite others to donate.

💡 Are you part of an organisation yourself and looking for an alternative to the Meta Fundraising Tool? In this case, too, a bcause Foundation can be a helpful way to share a simple donation link on your different communication channels and load donations through it. Your advantage, especially as a small organisation: by donating via a bcause Foundation, we take the effort of issuing donation receipts off your hands - so you can simply focus on mobilising supporters for your mission.*

Your tool for community engagement: that's why you should start your bcause Foundation now

A bcause Foundation is an uncomplicated and effective alternative to Meta fundraising and is particularly suitable for users and content creators who want to involve their community in their own engagement. The foundation is set up in a few minutes, easily personalisable and, with an individual link, offers the opportunity to be integrated via Instagram and Facebook to mobilise donations. Learn more.